PRASARI (legal name Rajarhat PRASARI) is a voluntary Organization registered under Societies Registration Act, West Bengal. The organization has been established in 2007, led by professionals to work with and for the rural families towards their secured and sustainable livelihoods and wellbeing. PRASARI has been working with over 19000 rural families across variety of agro-climatic regions in West Bengal, India, through its field based teams of Professionals.
Enabling people to ensure quality of living
Better Earth, Better Life
Inclusion, Innovation, Excellence, Transparency, Integration, Sustainability, Team Work, Cost Optimization and Collaboration
PRASARI believes that the rural disadvantaged households essentially need the coaching from the quality people (trained in Good Universities) at their door-step. The University graduates are recruited through central camps and are groomed for the services to the rural poor. We emphasize on integrating different natural resources and their husbandries while working with the villagers. The very first steps are forming or adopting a platform in the village, are the women SHGs. During adoption, often we find miss-conceptions being inculcated into SHGs of the very poor women to exploit them as it was in their fate, before coming into SHG, when they are purposively formed by someone else. In many cases the ‘noble’ purposes of Govt. schemes are ‘made’ deformed either to take a ‘short-cut’ of scheme execution or to exercise a kind of ‘control’ by the representatives from socio-economically and politically advantaged sections! PRASARI has an exclusive skill of working with the people living win ultra-poverty. A population which is defined as population living in ultra poverty, generally missed out from the main stream development program. This population is harder to access considering their presence in mainly geographical remote and harder to reach areas. Selection of them in any program is a big challenge. The urge for development of this section of population is gradually recognized globally where organizations like World Bank have started working for this section of the society.